The future looks bleak right now. Didn’t I just hear there is a new COVID variant, Omicron, on the loose and predicted to be in a town near me? Didn’t everyone just quit their jobs because they were tired of being treated like cattle by employers? Doesn’t everyone feel like this is the end? And here I am talking about your need to make money blogging?
How can I convince you that now is not the time to give up?
How can we even begin to tell you not to give up when there is a pandemic going on and people are dying? You simply cannot compare any financial loss to the toll that COVID-19 made on the health of humankind.
Any deaths are too many.
Yes, I know we shouldn’t discount the effect on the livelihoods of people around the world. It’s projected that before we see any light at the end of the tunnel, COVID-19 will cost the global economy $2.7 trillion. Many are saying the pandemic will cause a global recession.
And, like many industries around the world, online publishing took a huge hit. Bloggers all over were reeling from the massive drop in organic traffic to their blogs, especially in the travel niche.
At a time when we needed to make money blogging and publishing online the most, it failed us.
Funny enough that I decided to start a travel blog right before this virus exploded into what it is today. The Coronavirus was in the news, but most of us never thought it would be a threat to our way of life. I’d decided I was going to travel more and set out to document everything.
Now, two years later, I don’t know if I’ll ever get to travel again.
The Future of Blogging
Even though things were looking grim, I was not ready to throw in the towel on blogging. Sure, maybe travel was not the best niche, but blogging in general still had life. Even though many of us blogging are scrambling to make a living, it’s not time to put on a tie and start working for The Man again.
Take heart; there is good to come of all this. More people than ever are on the internet. According to Statista, as of January 2021, “there were 4.66 billion active internet users worldwide – 59.5 percent of the global population.” Those people aren’t just staring at Facebook, they are reading blogs and websites.
More people are reading, and there are fewer people to compete with because the virus cleared away those who could not maintain their blogs and websites. Much of the snake-oil salesmen and the get rich quick ilk have moved on to other industries like crypto and NFT’s.
Blogging is wide open again, and there is room to start making money again.
But, I never got into blogging thinking about making a quick buck — I knew I had to be in it for the long haul.
Even the master of marketing, Neil Patel, says right now is not the time to be looking to stuff your pockets with ill-gotten, short-term Coronavirus riches, ”you are better off spending your time on anything that is long term.”
Blogging is just that — a long-term activity that will make money if you stick with it through the ups and downs. Right now is a huge down, but even niches like travel will bounce back in ways we never thought of before.
You must stop thinking of blogging as a way to overnight success and start treating it like a long-term investment that will pay off in years to come.
Let me lay it out for you. It will take a month to build your blog and fill it with content – maybe ten solid blog posts. In the beginning, you will have to promote the hell out of your posts because Google won’t be sending you any organic traffic soon. You may wait 6 to 12 months for that. Even if you pull every trick in the book and your blog is perfect, you can’t expect any traffic to be coming your way.
And even when you do get traffic, you will be spending hours and hours trying to figure out the best ways to monetize, and the earnings may only trickle in.
Remember that blogging is a long-term investment, and it may take some time before you see your work come to fruition.
What You Should Be Doing Right Now to Make Money Blogging
I know a lot of you are thinking about quitting. After seeing the drop in reads on Medium and the sharp decline in traffic to my blogs, I wanted to throw in the towel as well. But I started thinking about the writing and business journey I’ve been on, and the only thing I can ever be sure about is that everything will change. I know from experience that when things are looking bleak, a windfall is right around the corner.
It felt like everything I worked for over the past few years was falling apart. How bad could it get? Not only was the world on edge, but there was no money flowing into my bank. I felt like throwing in the towel and dusting off the old resume. I was ready to give my time to THE MAN.
But, I didn’t, and do you know what the best advice I can give you right now as everything we have built is falling around us, and all we want to do is curl up in a ball and despair?
Double down. Whatever you have been doing to get where you are, double it.
Have you been publishing blog posts or stories on Medium a few times a week? Double it. Publish every damn day!
Have you committed to uploading one vlog a week for the next year on YouTube? Double it. Whatever you are doing, do it more!
Don’t just take it from me either, in the article, “What The Coronavirus (COVID-19) Means For Marketers,” it says:
“But what I’ve learned from going through two crashes (the dot-com crash in 2000 and the real estate crash in 2008) is that the best time to double down is when others are not.”Neil Patel
Everyone else is going to cut their losses and go with the safe thing. Guess what that means? Less competition! While everyone else is running for the exits, guess what it is we want you to do?
Commit to doing more than you have been doing. Is that realistic? Damn right it is!
Look at me: even though much of the lockdown here in the Philippines was spent trying to get used to the new reality, with more responsibilities, and yes, more stress, I have committed to double what I was doing before.
Even though I recently got back to college to finally get my graduate degree, I am working harder than ever to see that the high-value tasks like blogging and publishing online are getting done.
I am building blogs and publishing on Medium. I am spending more time marketing on social media, especially Pinterest and Twitter, to make up for the drop in traffic from Google.
I am going to spend less time building a brand and more time connecting with people.
I am doubling down on everything I have been doing to get me where I am right now.
What Can You Do to Make Money Blogging?
Can you take this advice and double down while everyone is telling you the opposite?
I know this pandemic has hit many of you hard, and times are difficult. Some of you have quit your 9 to 5s because you are tired of working your fingers to the bone for nothing. I know a lot of you have challenges that keep you from being your best.
But I hate to be the bearer of bad news, but your bills and your problems will still be there after all this is over. You should do something about your situation now before it gets to the point of no return. You either support yourself or live on the street, so I am saying that now is the time to start getting involved in investing your time in blogging. Instead of getting ready to rejoin the workforce, why don’t you be a bit greedy and grab your piece of the blogging industry?
Can you do what Warren Buffet says to do in situations like this:
“Be greedy when others are fearful.”
Embrace the reality that everything changes for the good and the bad. Right now, the future looks dim, and your inner warning bells are going off — but you have to ignore the little voice in your head and the overthinking and go forward.
More people than ever are on the internet—what a great time to be doubling down on your blogging journey. No matter what you are doing — blogging, marketing, branding, connecting, producing, and creating — do more now than you have ever done before.
Your version of success will come to fruition if you aren’t timid and do whatever you must do to pull your blog and your business from the mud and put it on the profitable ground again. An economic downturn or a recession won’t last forever, and neither will the pandemic.
Do what you have to do to ensure your blog is around when things get better.
Double down! Do it now!