I’ll tell you upfront, I am going to tell you how to make a million dollars. I haven’t done it yet because I haven’t been lucky enough, but the guys and gals who have - all followed this same formula to do it with blogging. The difference between us is that many of them got there by selling bullshit courses that are supposed to teach people how to get rich blogging.
I’m here to tell you that you don’t need to pay thousands for their courses because I will tell you how to do it. If you look hard enough, you can find all this information spelled out in black and white. These scammers take freely available information, package it all pretty-like, show off their million-dollar income reports, and cash your checks laughing all the way to the bank.
But, Jason, they have income reports, and you don’t. They must know something you don’t, right?
The difference between them and me is that early on, I refused to cheat people by sticking them in my sales funnels and tricking them into spending thousands for a course that contained information anyone could find if they were persistent enough. They exploited a need. They knew there were people who wanted a million dollars but were not willing to put in the work. They fell for easy riches, passive income, and overnight millions.
I was one of those people.
I bought a $4,000 course, in installments of $289, just enough for someone with limited means to come up with. They promised that I could find out their secret to overnight wealth. That within 6 months I would have a passive income machine that would literally print me money.
I fell for it all.
In the end, they didn’t teach me anything I didn’t already know. I already knew how to be a successful blogger, but I was looking for an easy way to wealth. I didn’t want to work for it. They also tried to teach me that I could do it by creating a course exactly like theirs, and how to trick people using sales funnels to break out their credit card and fill my bank with their dollars.
I refused and put up a stink, but I soon found out that the people in the company made sure that they couldn’t be linked with a scammy product, so there was nothing I could do but stop paying. I had to cancel my credit card because they fought me on it.
I ended up paying almost $4,000 to learn the lesson that there is no easy way. There is no passive income, and there are no overnight riches unless you have no morals and scruples and are willing to steal from others looking for an easy answer.
The fact is unless you are willing to cheat people, making a million dollars blogging is a crapshoot. I will go over the formula to do it but know this: you have to be lucky enough to find an undersaturated niche, or a problem no one else is solving. You have to be in the right place at the right time. You have to have a unique product and sales pitch, and you have to work your ass off until you start making money if you ever do.
Nothing is guaranteed.
Don’t get me wrong — find an underused niche and you can make money every month. Follow this formula with the right product, and it could be your main income stream and you could live comfortably. Some of you may even work harder than others, and find the perfect product for the market, and be one of the outliers that make millions.
Just do yourself a favor and stay away from the “make money online” niche because even though you can make money with the right product that plays on the fears of the masses, the whole industry is scammy and scummy.
Follow this formula day after day. Create awesome content, whether it be articles, videos, or a podcast. I have several blogs I am following this same formula, hoping I will be the next millionaire. I am doubling down and putting in the work, just as you have to do.
This formula has not changed for the most part for many years. People add and subtract from it but everywhere you go, you are likely to find the same formula.
Pick a Niche or Solve a Problem
This is the hardest part and also the most important. Pick the wrong niche and you will likely be working against yourself, or at least about 1000 other competitors trying to do it better. Use Google Trends to find new niches or to find issues and problems no one else is solving.
If you find a problem, you must have a solution that works better than anyone else’s solution. It must be tested and true. You must have proof that your solution is the one that works.
Many people pick a niche and just start creating bullshit, boilerplate content that is the same as every other blog. You will never get anywhere unless you are unique and have a better solution. Your solution also has to be easy and cheap because people don’t want to work and they don’t want to pay.
You must get around all that.
Now that you have a proven solution, you have to become an authority. That is where content marketing comes in. Whether you are writing, making videos, or podcasting, it is totally up to you, but I will only talk about blogging.
Before you build the blog, you have to have something to put there. My suggestion would be to start by publishing it on Medium, get an audience, gain some followers, then move the content to your own blog.
Most people build their blogs and then set out to make a name for themselves. I say, make the name first, then lure your followers to your newly built blog. Before you build the blog, get a backlog of content — articles. Post on social media and build up your social following. Twitter and Facebook are enough to start.
Once you have a few thousand people who always read your content, build a blog.
Build a Blog
I used to always build on WordPress, but there are so many other specialty platforms that offer your own blog, I just use them now. GhostPro is great if you plan on charging for subscriptions to a newsletter. Instead of affiliate marketing and ads (which I will discuss later) you charge your users and serve them premium content they can’t get anywhere else. Patreon and Ko-Fi are great for this as well.
Another great platform if you plan on creating a community is Mighty Networks. You can build a subscription platform and offer courses and sell content. It is a great alternative to WordPress if you plan on having a huge community behind you. It is a bit pricey, but totally worth it.
If you just want a blog because you plan to sell eBooks on Gumroad or similar, or you are going to offer books on Amazon Print-on-Demand, Wix is a great alternative to WordPress. It is a simple, all-in-one platform that does most of the heavy lifting for you.
WordPress is still king but save yourself that huge learning curve and try something easy.
Build a Social Media Following, Traffic to Your Blog, and Email List
The next step is monetization, but it’s helpful to have a waiting audience to sell to. You need to build up your followers on social media (whatever platforms you choose) and start building your email list. You do that by directing people to your blog to subscribe to your newsletter or by offering some type of bribe, like an eBook or template.
I’ve always preferred collecting emails from people subscribing to your newsletter because then you are sure people want to read you and are not just there for a freebie.
Post to social and to your list of subscribers and get them to frequent your blog and read. Engage with them so they will comment, and eventually become fans who will buy anything you offer.
Now that you have done the groundwork, it’s time to start making money. Start a paid newsletter, offer memberships to your secret club, run ads (I hate ads, but if you do this, please do it sparingly), run sponsored posts, and sell eBooks either on your site or at a website like Gumroad or Amazon. Speaking of Amazon, they have a great affiliate program. Or look for other affiliate offers to push on sites like ClickBank.
There are a hundred ways to monetize. It is up to you to pick what you are most comfortable with. A lot of people start with affiliate offers and move on to eBooks and even courses (ugh).
I feel like the future is subscription-based and that is what I am going with but to each their own.
At this point, you need to keep creating content and driving traffic to it. Traffic is important, and you may even choose to run Google or Facebook ads. Organic traffic is harder to come by, and running ads is not cheating since most platforms prefer you spend some money before they will send anything your way.
Create content. Diversify. Repurpose. If you are writing articles, try turning the same piece of content into a video. TikTok and YouTube are great places to get people to come to your blog and hopefully become superfans who will buy your products and subscribe.
With more traffic comes more work. Track your numbers and make sure you are always serving your audience new content.
Try new form of monetization. If you are running ads, try affiliate marketing. If you have a paid newsletter, create an eBook and sell it to your list.
Do this enough and you will make money.
That Is It
That is the formula. I simplified it, there are many steps in between, but it is easy enough to find out what needs doing at what time if you search for it on the web. Please do not spend thousands for someone to tell you how to do the same things because you think their secret will get you there quicker.
They can try to sell you a course because their promised overnight riches are using Pinterest or TikTok, but it is all basically the same.
You have to be lucky enough to solve a problem no one else is solving and you have to put in the hard work. There are no overnight riches and there is no passive income in blogging or any other creative endeavor.
Nothing in their “secret sauce” will get you there quicker, so it’s better to settle in and put in the work.
Unless you are a scammer yourself, there is no easy way.