- “How to Make $2,000 a Month with a Small Blog.”
- “How to Make $3,000 a Month as a Newbie Blogger in Just 6 Months!”
- “How I make over $12,000 in my 9th Month of Blogging.”
- “How I made $16,430 Working from Home in February.”
- “How We Made $144,166.18 in One Month Working from Home.”
The hype is how they get you.
I spent five minutes on Pinterest a few years ago, searching for “how to make money blogging” and found these five headlines. There were the first headlines I saw that day.
The pinners know what colors to use, what fonts work best, and what pictures give us a feeling of ease.
They know what to promise to get you clicking because it’s easy to drop in a disclaimer somewhere in the post we aren’t likely to see.
Hey, it’s legal as long as it’s there.
And even the bloggers who do spell out that “these are our earnings and the results are not typical” know they have the reader hooked by then because they were told they could make “X” dollars a month and do it quickly and passively.
This dance has been happening for as long as bloggers figured out they can sell on their blogs. When I decided I was going to take my experience blogging and try to make money all those years ago, I was drawn in by the promises of passive income with “authority sites,” “affiliate marketing,” and “blog monetization.”
I bought the courses and the eBooks from the guys who said they had it all figured out and I could follow in their footsteps. $3,999 was not a lot to spend on a course because it was an investment in my future, and after all, I only had to pay $149 a month for a few years.
I ate up the fluff because I wanted to believe that I, too, could make the same money with little effort.
They appealed to me because I had an illness and couldn’t work, and making that kind of money working from home was like a dream to me.
That is how they get you.
Maybe you lost your job to the virus or got a taste for working from home, and you can’t see yourself going through that commute again and sitting in an office for 8+ hours a day. Or you like spending time with your family. If you live alone, you figured out it was better to sit at home in your underwear, eating Doritos, and only putting clothes on from the waist up for the daily Zoom meeting.
If your employer doesn’t let you have that, at least you know you can always make $12K a month blogging.
That is how they get you.
Don’t Fall for the Blogging Hype
Bloggers still know they can get you to click their link by wording their message a certain way and appealing to the person inside of you who wants and needs money, freedom, and a better environment.
Making thousands from home is a dream for many, and has been since Great Grandfather Jeb first put on overalls and went to work at the dairy. If only he had cows of his own, he could make enough money working from the farm to feed the family and buy a new wagon next fall!
If you spend enough time searching for the secret to making money from home on places like Google and Pinterest, you can bet you will come across the promises of easy, passive blogging riches.
And, while some outliers are making $100K a month, it’s a very tiny percentage of the 600 million blogs on the web and 1.9 billion websites.
Whatever you have to do to thicken your skin against the onslaught of blog marketers trying to convince you to buy their book or course, do it.
But, that doesn’t mean you can’t do it; after all, I still blog knowing the truth.
Why Should I Keep Blogging?
As I said, there is money to be made blogging. But, in all honesty, my blogs make very little right now — the only real money I make writing is on Medium.
So, why do I still write for my blogs every day?
I do it because I know writing for a blog is like playing the long game. It takes time to tweak the SEO so Google ranks your posts. It takes time to build up domain authority. It also takes time to gain traction on social media, and you have to look at how it will be next month or even next year.
I know there is money in blogging if I think long-term, and I am willing to continue running my blog and writing content that will be evergreen in the future.
What about you?
You should keep going because no matter how long you have been blogging, success can still be out there in the future, so you need to keep striving for it.
Why can’t you be one of the smaller percentages of people making money from blogging? What if all that separates the winners from the losers is that the losers quit too soon?
Here is what I mean. If you don’t quit and don’t just wait to hopefully make money, you take your success in your own hands.
Instead, do this:
- Try new things. There is a ton of information on the web about what is working and what isn’t. Look past the hype, and you will find nuggets of gold.
- Keep gaining blogging experience.
- Find out what people are reading on the web. Use the free tool, Ubersuggest, to look for high-performing content ideas and keywords.
- Write more content. Develop a posting schedule.
- Write longer posts. Bloggers who write articles of 2,000 words or more are more likely to have better results.
- Learn advanced SEO. Read Backlinko and the Ahrefs blog.
- Spend more time engaging with readers on social media. LinkedIn is proven the most effective social media platform for delivering content and securing audience engagement.
- Write a few guest blogs and ask other bloggers to write for you.
- Try also posting your content on Medium. Make sure you set a canonical link to the original post on your blog. You never know, you may make money with the Medium Partner Program.
Stop following the same formula to blogging success that the gurus keep pushing. You never know what will work until you try it.
Don’t wait for something to go viral; make it happen on your own.
So instead of getting jaded by the hype, keep doing what will get you to success: write, tweak, update, schedule, and engage.
Ignore the fluff, hype, and posturing, and keep doing what you know will get you to where you want to be.
Remember, there are people making money with blogging and there is no reason you cannot be one of them.